Direction
Once there’s clarity, the next step is direction.
This stage focuses on translating your brand and product strategy into a cohesive design vision—before any full product development begins. From color, fabric, and silhouette to packaging and how your product shows up, we define the system behind your collection so everything works together.
Because without clear direction, design becomes inconsistent—and products lose impact.
Services
CONCEPT DESIGN DIRECTION PACKAGE
Build a Cohesive Product Vision Before You Design
Best For:
• Founders with established brand DNA
• Brands lacking cohesion or clear aesthetic direction
• Clients with scattered inspiration but no system
Scope:
Development of a clear, brand-aligned design direction:
• Brand color palette direction
• Fabric direction (types, weights, finishes, core vs. fashion)
• Trim + detail direction
• Art + embellishment direction
• Trend direction specific to brand + product categories
• Silhouette + fit direction
• Design language defined
• Packaging + labeling direction (visual + strategic)
Deliverables:
• Design Direction Board
• Color - what the brand is & is not
• Fabric + trim direction
• Visual inspiration aligned to brand
• Recommended product categories
• 2–4 style concepts (light concept level, not full tech)
• Packaging + Labeling Direction Sheet
• 60-minute review call
Timeframe:
• 2–4 weeks
Parameters:
• One brand / one seasonal collection direction
• Includes 1 round of revisions (additional cost after that)
• Does NOT include full product design or tech packs
• Additional seasons & collections billed separately
Investment:
Starting at $1,600 based**
** PRICING SUBJECT TO CHANGE BASED ON EACH UNIQUE PROJECT
DESIGN EXECUTION PACKAGE
Creatively Designed Collection Based on Brand + Vision
Best For:
• Founders ready to design specific product
• Clients with conceptual design direction looking to execute
Scope:
Development of a clear, brand-aligned design direction:
• Brand color palette
• Fabric palette
• Trim palette
• Trend
• Sketched designs
Deliverables:
• Design Direction Concept Board (shown prior to project completion)
• Color Palette Board (images only - actual swatches for fee)
• Fabric Board (images only - actual swatches for fee)
• Linesheet(s) with style image(s) + descriptions
• 30-minute review call
Timeframe:
• 2+ weeks (depends on number and complexity of styles)
Parameters:
• One brand / one seasonal collection direction
• Client must approve Design Direction Concept board prior to continuation of final project completion
• Up to 2 rounds of revisions (additional cost after that)
• Does NOT include full product design or tech packs
• Additional seasons & collections billed separately
• Number of styles in collection agreed upon upfront
Investment:
Starting at $2,400**
** PRICING SUBJECT TO CHANGE BASED ON EACH UNIQUE PROJECT