Brand Foundation
Before anything is designed, developed, or produced—there needs to be a solid foundation.
This stage focuses on defining your brand, identifying your customer, and building a product strategy that makes sense for your business. It’s where high-level ideas are refined into clear direction, including early sourcing considerations and what to launch first. Your brand DNA and product strategy becomes the foundation for every product decision you make, so you don’t waste time or money building the wrong thing.
Because the earlier you get this right, the more efficient everything becomes later.
Services
BRAND FOUNDATION SESSION
Strategic Foundation for First-Time Founders
Best For:
• Early-stage founders with an idea but no clear plan
• Founders feeling overwhelmed or unsure where to start
• Anyone before design or factory outreach
Scope:
A focused working session to define:
• Brand concept + positioning
• Target customer
• Competitive landscape (high-level)
• Initial product strategy (what to launch first)
• High level sourcing strategy
• Recommended next steps
Deliverables:
• 60-minute live strategy call
• Clarity Summary including:
Key decisions made
Product direction recommendation
Next-step roadmap
Timeframe:
• Scheduled within 3–5 business days
• Summary delivered within 5 business days
Parameters:
• One brand per session
• No design or technical work included
• No revisions (clarity document is a summary, not iterative)
Investment:
$375 for first 60 minutes to include clarity summary**
Additional call time, deliverables or more in-depth scope will cost more
** PRICING SUBJECT TO CHANGE BASED ON EACH UNIQUE PROJECT
BRAND DNA GUIDE
Define How Your Brand Shows Up in Products
Best For:
• Founders who have a brand idea but struggle to translate it into product
• Brands with inconsistent product or aesthetic direction
• Teams making subjective design decisions (“Do we like this?” vs. “Is this right?”)
• Growing brands that need a clear, repeatable product identity
Scope:
A focused working session to define:
• Brand positioning
• Target customer
• Competitive landscape
• Pricing
• Product categories
• Design aesthetic (high level)
• Aspirational brands
Deliverables:
• 60-minute live strategy call
• Brand DNA Profile Guide:
Key decisions made based on scope
Visuals to help guide brand + product
Follow-up call to review guide
Timeframe:
• 2-4 weeks
Parameters:
• One brand
• Any revisions or updates will be additional fee
• Does NOT include product design or tech packs
• Requires client input on brand vision and goals
Investment:
Starting at $2,500**
** PRICING SUBJECT TO CHANGE BASED ON EACH UNIQUE PROJECT
PRODUCT CLARITY SESSION
Focused Product Foundation for First-Time Founders
Best For:
· New founders with an idea but no clear plan
· Self-funded brands not ready for full development support
· Founders feeling stuck, overwhelmed, or unsure what to do next
· Anyone wanting expert input before investing more time or money
Scope:
A focused working session tailored to your brand and where you are at right now.
Depending on your needs, we may cover:
· Your brand idea and overall concept
· Product direction and what to start with
· Target customer and positioning
· Materials, categories, and design approach
· Common mistakes to avoid at your stage
· Next steps to move toward development and production
Deliverables:
• 60-minute live strategy call
· Clear, expert feedback on your idea, brand, specific situation
· Confidence in what to do next—and what not to do
Timeframe:
• Scheduled within 3–5 business days
Parameters:
• One brand per session
• No design or technical work included
• No summary – you will need to take notes (unless you upgrade)
• This is not a full product development service or ongoing consulting
• Calls are limited to 60 minutes
Investment:
$150 for 60 minutes (can apply $100 towards a bigger service package if you book within 6 months of Product Clarity Session)**
Upgrade to include written summary for $225 (can apply $175 towards a bigger service package if you book within 6 months of Product Clarity Session)**
Additional call time, deliverables or more in-depth scope will cost more
** PRICING SUBJECT TO CHANGE BASED ON EACH UNIQUE PROJECT